Apple is looking to play it safe when it comes to their latest behemoth, the much anticipated iPad. While their iPhone is still coveted by a global audience, Apple doesn’t seem much too concerned to shed the “big-iPhone” tag the iPad has been associated with. With new information from a survey conducted by Flurry Analytics, the direction the company intends to take the sleek tablet has become quite apparent.
Utilizing the iPhone’s strong gaming heritage, the iPad reportedly has a staggering 44% of apps which are games. Keep in mind these are only relative figures of the apps being tested on the iPad.
With 14% reserved for entertainment-related apps, questions regarding the target audience, for what is being called “the revolution in mobile computing”, are now being answered.
What This Data Means:
- The iPad isn’t for enterprise users
- Casual users occupy majority of the target audience pie
- Multimedia and streaming content will feature heavily in the iPad ecosystem
- Like the iPhone, games will populate the App Store for the iPad
One doesn’t fully understand the need for testing games specifically, given that the iPad runs on the iPhone operating system and most the applications will just have to be re-sized. Keeping that in mind, it’s seems Apple has understood what their consumers want yet again and intends to cash in further on the extraordinary success of their very desirable iPhone.
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