Almost a year ago, when Steve Ballmer took the stage at the All Things Digital conference in San Diego, many people weren’t surprised, neither were they in awe. Ballmer has just announced Bing, the “decision engine” to the congregation who dutifully applauded its blatant magnificence. It is a cycle Microsoft had gotten quite cozy with, when every two years or so, the archaic PC company claims to have finally strengthened on the resolve to take down the Capital G (read Google). Odds are – we’re about 12-18 months away from the next venture Microsoft takes upon itself to rid the world of the communist-unfriendly Google.
Does Steve Ballmer Not Want To Save The World?!
In an effort to further discredit the search engine that hasn’t helped me make a single decision, I decided to read on on the story behind the bling warranting the massive advertising campaigns in the UK. Verdict: Bing doesn’t have enough juice to figure out Bill Gates. Here’s how –
Click on the cached link on Bing and here’s what you’ll see
Compare this to what Google manages to dish out for their major competitor’s Master Chief…
While the search war rages on, Bing needs to comprehend simple basics -
- Crawl better! We all face problems with Bing on that front, yet the aesthetically pleasing indecisive search engine doesn’t seem willing to oblidge.
- Move beyond the title of the page, the META Description, text in the links to the page, the number of links to the page, and the theme.
- Love thy neighbors! Love Bill Gates even more. You owe him your daily wages.
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